We help you make the right marketing decisions and get them signed off
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If you’re responsible for marketing in a growing business, you’ll know the feeling.
There’s always something that needs improving, pressure to keep things moving forward, and expectations coming in from the wider team. Somewhere in the middle of all that, you’re the one who has to decide what to do next.
The tricky part is, it’s rarely obvious what the right decision is.
There are plenty of options, different opinions, and rarely enough time to step back and think things through properly. And even when you do have a direction in mind, there’s still the challenge of getting everyone else to agree with it.
That’s usually where things get stuck.
A partner to help you figure it out and move it forward
Big Bear exists to help you make better marketing decisions.
It’s not about adding more activity for the sake of it or jumping straight into tactics, but about making better decisions - the kind you can stand behind, explain clearly, and get signed off without it turning into a long internal debate.
We tend to come in when something doesn’t quite feel right. When things are busy, but not as effective as they should be. When there’s a sense that marketing could be doing more, but no clear agreement on what that actually looks like.
Our role is to help you step back, make sense of it, and work out what’s worth focusing on.
That can mean challenging what’s already in place, simplifying things that have become overcomplicated, or simply giving you the confidence that the direction you’re heading in is the right one.Because more often than not, the hardest part of marketing isn’t doing the work, it’s deciding what’s worth doing in the first place.
And once you’re clear, we help you get it done properly
We don’t stop at the thinking.
Once there’s clarity around the direction, we help you bring it to life in a way that actually works in practice. That might involve refining your brand, improving your website, or delivering digital marketing that’s properly aligned with the business.
The specifics vary, but the principle stays the same - everything starts with a clear understanding of what you’re trying to achieve, and why.
Built by Dave and Emma
Big Bear is led by Dave and Emma Sheppard.
We started the business in 2016 with a simple belief: marketing should feel useful. Not overwhelming, not overly complicated, and definitely not something that creates more confusion than clarity.
Over the years, we’ve worked with a wide range of businesses, often alongside in-house marketers who are trying to balance expectations, budgets and internal opinions while still pushing things forward.
Between us, we bring a mix of strategic thinking, creative direction and practical delivery. More importantly, we bring a way of working that helps people feel clearer, more confident, and better supported in the decisions they’re making.
How we work
We’re not here to throw ideas at you or push you towards more activity.
We’re here to help you make the right call, and then follow it through properly.
That means being honest about what we think, even when it’s not the easiest answer. It means asking the kind of questions that get to the root of things, not just the surface-level symptoms. And it means keeping everything grounded in what the business actually needs, rather than what sounds good in theory.
A big part of what we do is helping you explain that thinking to other people in the business. Whether that’s a board, a director, or the wider team, we help you build a clear, logical case so decisions don’t get stuck in endless back-and-forth.
What working with us feels like
Working with us feels straightforward.
• You know what you’re doing and why you’re doing it.
• You’re not constantly second-guessing decisions or wondering if you’ve missed something important.
• You’ve got someone to sense-check things with, someone to challenge you when needed, and someone who can take the thinking and turn it into something tangible.
It also means not wasting time or budget on things that don’t really move the needle - which, if we’re honest, is where a lot of marketing effort tends to go.
Who we work best with
We work best with in-house marketers and leadership teams in growing SMEs.
Usually, they’ve already got marketing activity in place, but they want it to work harder. There’s often a sense that things could be better aligned, more focused, or just clearer, but no one’s quite had the time or space to step back and really address it.
That’s exactly where we can help.
Looking for a marketing partner?
If you’re trying to work out what to do next, or you just want a bit more confidence that you’re making the right call, it’s worth having a conversation.
We’ll talk through where you are, what you’re trying to achieve, and whether we’re the right fit to help.
No pressure, just a proper conversation about where you’re at.
"Big Bear Creative have been great to work with. They've taught me a lot, are always on hand, and the work they do produce results.
Definitely recommend!"
